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Editor's note: First in a series on the consolidation of power and ownership in the media landscape. - - - - - - - - - - - - June 26, 2001 | There are moments, these days, when I sit at my desk, watching the spam pour into my in box, and think, Well, we did it! We built the Internet and created the most efficient means in human history for delivering penis enlargement pitches and come-ons from Nigerian scam artists. As spam keeps multiplying, it reminds us of the persistence of the original nightmare of the Net as a borderless, centerless anarchy -- a medium in which anyone is free to tell outrageous lies or steal collective resources because, hey, who can stop them? Each new spam is an irritating reminder: This network is out of control. Except. A couple of weeks ago, in between the spammed "Become your own boss!" and "herbal Viagra" offers, I received a cluster of real e-mail from friends and colleagues, all pointing to the same news blip: "Four Web sites," the headlines read, "control half of surfing time."
My God! Talk about media concentration! Has the entire Web really come down to America Online, Microsoft, Yahoo and Napster? In fact, the Web today, in this grim summer of 2001 -- seven long years after its first flush of popularity -- faces a paradoxical and perplexing impasse. It's still too anarchic to be made a completely smooth, convenient, ready-for-prime-time experience; but it's also losing the vital ferment of its "let a hundred flowers bloom" youth to the gray monotony of corporate control. We're reaping the worst of both worlds, networked chaos and monopolistic consolidation. The least common denominator of individual behavior multiplies, while the least common denominator of mass taste prevails. In other words, we're screwed.
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