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productivity decline

We have computers. Why aren't we more productive?
Technology doesn't usually save companies time or money -- but in a competitive world, it often keeps them in business.

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By Cate T. Corcoran

August 23, 1999 | When project manager Mal Glendinning pitched his bosses at the Washington Water Power Company on a new customer information system, he claimed the software would save the Spokane, Wash., public utility time and money and, by extension, make it more competitive. Like many computer professionals, he never considered the possibility that maybe the new system would save neither time nor money, yet still be worthwhile. Or if he did, he kept his thoughts to himself.

In fact, new research shows that technology rarely saves businesses time or money. In fact, innovations often come at considerable expense. But they do help companies do new things that would otherwise be impossible.

This may explain why productivity statistics haven't increased along with investments in information technology. For years, economists have puzzled over what they call the productivity paradox. U.S. companies have invested billions of dollars in computer technology since the 1970s. Yet government statistics show they reaped no productivity gains until 1997. This is perplexing. We expect computers to make companies more productive by allowing workers to get more done in less time -- that is, by increasing production without increasing costs.

In the last two years, productivity has risen by 2 percent. The business press has gushed that investment in computers is finally paying off. Federal Reserve Chairman Alan Greenspan recently told Congress that productivity is up and that information technology is responsible for the current economic boom.

A look at technology projects company by company, however, shows that costs are going up, not down. Companies are spending more to do more. Their technology investments are bringing not cost savings or increased productivity, but increased capabilities. They invest in technology to stay competitive and grow market share.

Consider the evidence: First of all, many large-scale information technology projects fail outright. A 1998 survey by Standish Group International, a Massachusetts research firm, found that only 26 percent of all information technology projects are considered successful by the companies that contracted them. Some 28 percent were considered failures; 46 percent were considered "challenged" -- for taking too much time, going over budget or lacking desired features and functions. They are as risky as junk bonds and oil exploration, says Jack Ross, a consultant with the Chicago Research and Planning Group who studies ways to measure the "intangible" benefits of computer systems.

Typically, the projects that do succeed enhance a company's output in some way, but at greater expense than the old system. It is rare, if not unheard of, for new technology to allow a company to do exactly what it did before, only faster and less expensively.

. Next page | What happened at Washington Water?



 

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