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manga avatar

C l u e l e s s - in Tokyo
--- Avatar chat, porn and microwave cooking
----- -- if the Net in Japan isn't good for much else,
----------- no wonder it's not a hit.


- - - - - - - - - - - -
By David Lazarus

June 28, 1999 | TOKYO -- The reporter from the Yomiuri Shimbun leans closer. "So," he asks in halting English, bypassing the interpreter he's brought along, "what do you think about the Internet in Japan?" The question has come up so many times over the past few weeks that I've developed some pat answers. Trying hard to sound casually authoritative, or authoritatively casual (I'm still not used to being on the receiving end of an interview), I reply: "Internet use in Japan has been hampered by ridiculously high access fees." The Yomiuri guy nods vigorously and writes that not-very-insightful observation in his notebook.

"Also," I continue, "there isn't much penetration in the workplace because mid-level managers still don't understand the technology." The Yomiuri guy isn't sure about "penetration." He turns to the interpreter, who provides a lengthy explanation of the concept. The Yomiuri guy nods and adds this to his notes. (I'm glad the interpreter is along. Even though I used to live here, I can honestly say that my language skills aren't up to a cogent definition of "penetration.") "Therefore," I sagely conclude, "it will take quite some time before Japan catches up with the West in Internet usage."

The Yomiuri guy writes this down. In a matter of days, I know, my trite perspective will be shared with 10 million readers of Japan's largest daily newspaper, and it no doubt will be cast along the lines of: "Japan losing ground on Internet, U.S. expert warns." My little contribution to bilateral relations.

So what do I think about the Internet in Japan? As a five-week visit draws to a close, and after numerous meetings with local tech and business people, I think I can safely say that the Japanese don't have much of a clue about the Net. Nothing personal. I just don't think they get it. Yeah, yeah, yeah, fine. I'm a racist, insensitive, culturally imperialistic, Japan-bashing son of a bitch. Now that we've gotten the usual response to "foreigner in Japan says something critical about the country" out of the way, let's move on.

Internet use in Japan is growing, and it will keep growing, make no mistake. There are approximately 15 million Internet users in the country, according to most private-sector estimates (the government optimistically places this figure closer to 17 million). In a nation of more than 125 million people, it's not much of a stretch to predict that use of the Net will double or triple over the next few years.

But does this mean that the Japanese "get" the Net? No. In fact, you could say that the country's all-powerful bureaucrats and corporate overlords have gone out of their way to prevent online networks from taking root.

. Next page | E-commerce Japanese style -- it requires a trip to 7-Eleven



 

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