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book covers

Legends in their own minds
Two new books try to lionize warrior-entrepreneurs battling in Microsoft's shadow, but leave us wondering where high tech's heroes are.

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By Thomas Scoville

Dec. 16, 1999 | Lately a number of notable infotech industry veterans have been sitting down at the virtual campfire to spin out their tales of dot-com glory. Invariably, the narratives boil down to the same basic elements: Blast! Hit! Bite! Punch! Fight! Fight! Fight!

Two new books -- "High St@kes, No Prisoners: A Winner's Tale of Greed and Glory in the Internet Wars," and "Renegades of the Empire: How Three Software Warriors Started a Revolution Behind the Walls of Fortress Microsoft" -- demonstrate the tedious inevitability of the martial metaphor.

Don't get me wrong -- I like tales of the campaigns as much as the next guy. A well-wrought war story can easily hold my attention. As a child I loved the "Flashman" series. Biographies of Churchill and MacArthur have kept me awake far past midnight.



High St@kes, No Prisoners: A Winner's Tale of Greed and Glory in the Internet Wars

By Charles Ferguson Random House 350 pages

Buy High St@kes, No Prisoners


Renegades of the Empire: How Three Software Warriors Started a Revolution Behind the Walls of Fortress Microsoft

By Michael Drummond Crown Publishers 290 pages

Buy Renegades of the Empire


If only the captains of the infotech wars had one-tenth that style and élan. Today's cyber-warriors, having traded their sabers for expense reports, lack a certain kind of gut-level appeal. For instance, there's an account in "High St@kes, No Prisoners" where author Charles Ferguson -- founder of Vermeer Technologies, now playing the risky game of mid-life autobiography -- recounts a chance meeting with legendary venture capitalist Andy Marcuvitz: "[O]n a flight from Boston to San Francisco, I used frequent-flier miles to upgrade to first class and found myself two rows away from Andy. Since the seat next to him was empty, I moved over and sat with him. Our conversation started out reasonably enough, but quickly turned into a full-blown, brutal argument."

This is not the kind of ripping yarn I had hoped for in a book of such provocative title. Instead of an archly rendered portrait of the noble warrior, I'm treated to a composite of the kind of obnoxious, name-dropping, dot-com weenie I've for years had to resist throttling in-flight, as he attempts to stalk, beg and finally argue his way into some VC's checkbook. (Just when did that ever become a viable funding strategy? Have I missed something?) And he doesn't even have the derring-do to spring for a first-class ticket.

This book seems to be built on the same general formula as most of the new geek-legionnaire potboilers: Take a relatively dry technical/business history and recast as a riveting, Information Age swashbuckler, peppered with lively techie slang and exaggerations of high-octane, expense-accounted biz junkets. I do wonder just how many readers outside Silicon Valley and the nation's MBA programs will be terribly scintillated: "See our intrepid hero as he scouts tomorrow's market niches! Thrill as he captures venture capital! Marvel as he tap-dances like Fred Astaire through the pre-IPO road show! Tremble as he mightily repels competitors!" Yawn. Where, readers may ask, have all the real heroes gone?

. Next page | Hijacking a Fortune 500



 

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