It was very much fun, for the girls and for me. [Laughs very long.]

Did the chauffeur really get beaten?

Big time! [Laughs long again.] He asked for more!

Oh my gosh.

Everybody did!

How did you get it published?

How did I get it published? I called Twin Palms because I've already done a book with them. I thought they might be really interested. [The publisher] called me back a couple of days later. He loved it and wanted to do it.

What kind of modeling did you used to do?

Fashion.

Were you good?

Very good. I haven't done it for 10 years.

Have you ever taken self-portraits?

To be honest, I don't really like it. It's not my thing. I decided to take pictures of other people.

How did you make the transformation?

It was really easy. I was living with a photographer who, he didn't really teach me to take pictures, but I learned unconsciously because I was around him so much. He taught me how to print. He took many pictures of me, but only developed one, and I wanted to see all the others. So I learned how to print. Then a couple of years later, he bought me a camera and showed me how it worked, and then I started to take pictures of my modeling friends and I did reportage. First thing I did was reportage in Africa. I took pictures in a little African village of children. The pictures were published straight away in a very trendy [French] magazine that was called Jill. It was a surprise to everybody, especially to me. I didn't know that I had talent.

Those first picture seem like the antithesis of fashion.

Yeah, yeah, but I kind of photographed fashion in a big reportage style. Lots of movement. I try to snap people more than have them posing.

Do you have a repartee with models because you were once one yourself?

I think so. I know when they feel bad. I always felt bad when people expect something from you and don't give you anything to feel inspired. They just want you to pose. "Look to the left. To the right." I felt like an object. Models have personality. I have them express themselves in front of the camera. I think that is so much more interesting than models who are beautiful and just sit and "don't move." I'd much rather have somebody with personality.

If you're taking a fashion shot of a model wearing a hat, do you direct the shoot like a movie director?

I always try to get them to think of something else. "You see something. You're jealous. You're in love." Mostly it's jealous or in love. It's not very complicated. "Are you a spy?" I like them when they scratch their forehead. I like the spontaneity. I just like to have some emotion coming out in the picture.

What's the difference between the erotic pictures and straight fashion shots?

You tell me.

Is there any difference during the shooting?

It's more intimate. It's more like a girly thing kind of. It's you know ... yeah. It's more intimate.

Did you model nude when you were a model?

Not really. No.

Was it because you were never asked or you just didn't want to do it?

I wasn't really asked. I had a very jealous boyfriend. I don't think I could have really done it. Either girls are into it or they aren't. Some people have fun doing nude pictures. Others don't. I never force anybody or push anybody. It's like "This girl is great for this." And "This girl is great for that." It's like that.

How does a model let you know that she doesn't want to be nude?

It's not the first question I ask them, but sometimes I do. Sometimes I do casting and I ask them, "Do you do nudes?" And they have to answer straight away. You notice when girls are inhibited. Or when they don't like a décolleté dress. You just feel it.

But everyone had fun on the shoot for "Revenge" ...

Very much. It was a very warm day. It was very easy and joyful [to get naked].

Are there outtakes that are too revealing to be used?

There are some pictures that I didn't use. I had an exhibition in Paris, and I had a slide show of some of the outtakes. There were lots of pictures which I loved because as I say it was a bit like a movie so there were lots of beautiful pictures of spontaneous things. It was very hard to edit them down. I don't know how many days it took.

One hundred and twenty days like "120 Days of Sodom"?

[Laughs.] More like 180 or 160. In the beginning I had 500 pictures which I loved.

Women being tied up and beaten isn't politically correct. In France do you have political correctness?

Yes. I guess so. It's a fantasy. The book is not for everybody, that's for sure. It's a fantasy. It's not realistic.

Does this reflect your fantasies?

Sorry?

Are these picture homogeneous to your fantasies?

It's something I'm fascinated by, for sure. I love the kind of bondage theme. I was always fascinated by Betty Page and all those naughty pictures of the 1920s, and the beginning of the century. I love those pictures.

What's great about Betty Page is that she always looked so innocent no matter whether she was being spanked or finding herself tied up like origami.

Betty was innocent but she did the shoots with so much self-confidence. There was nothing degrading about it. She looked very strong. The photos were just sort of beautiful.

Have you yourself ever been handcuffed naked to a radiator?

[Laughs.] No. In every picture there is something personal. Even in the casting -- there's something about a girl. There is always something personal. Do you mean, "Do I get tied up every day?" No. [Laughs.] That's not the case. When I was a child we would be playing, you know, "You are the slave." "You are the queen." "You are mean." You know, it's like fairytale.

I once spoke with a real dominatrix, and it was a little frightening. S/M is about pain. Real pain. And people enjoy this. It's not a fantasy. It's real.

I'm not into that at all. That's why I did the book in black and white. I'm not really into hardcore bondage. It frightens me, too. It's shocking that people really do this kind of thing. But then everyone has their own thing.

What is your next project?

I have some ideas that I'm working on. It's something different than this. Probably still about beautiful sexy women. It's a secret. I don't want to talk about it yet.

This is the most personal question I will ask you: "When were you born?"

I'm not going to answer that.