Salon Media Group, Inc. Records Largest Monthly Audience in Salon.com's Five-Year History.

SAN FRANCISCO, July 26 /PRNewswire/ -- Salon Media Group, Inc. (Nasdaq: SALN), a leading Internet media company, today announced that the number of unique visitors to its Salon.com network surged to 4,030,284 in May 2001, the largest monthly audience recorded in its five-year history. Salon.com traffic is audited by the Audit Bureau of Circulations. Says Michael O'Donnell, CEO and president of Salon Media Group, "Salon continues to attract a wider audience. Our increase in unique visitors, coming on the heels of record page views in recent months, underscores the strength of our content, our relationship with our readers and the vitality of our brand as a whole."

About Salon

Founded in 1995, Salon.com is a leading Internet media company that produces 10 award-winning, original content sites and hosts The WELL, a subscription-based online community. Over 530 companies have advertised on Salon.com including IBM, Lexus, Microsoft, EDS, Hewlett-Packard, Mastercard, AskJeeves, Virgin Megastore Online, Kimberly Clark, Powell's Books and Intel. In December 1999, Salon.com announced a content and equity agreement with Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corp. and NBC. Strategic wireless distribution partners include AvantGo, Omnisky, Palm.net and Skytel.

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