The great thing about all this failure is that it is occurring on a human scale. These kids aren't screwing up at something spectacular, something we could never even hope to bungle, like scoring the Stanley Cup's decisive goal or outmotoring Mario Andretti. They're failing at something most of us botch regularly. When we watch Duane Karcher from Saginaw, Mich., flub the "o" in pergelisol and pinch his features into the facial equivalent of a fist, we are united with Duane and every adult and child watching with us who had no chance of getting it right, either. And, like Duane, we probably don't know what the word means.

We belong to the land of the movie star, the overnight sensation and the self-made millionaire, yet the odds against actually achieving such unqualified success are staggering. Most of us have tempered our individual American dreams accordingly. As a result, television's endless parade of winners can get, well, a little boring.

Perhaps the growing viewership of the bee will inaugurate a new era in television, or at least a new cable station. Loser TV could feature game shows like "What's Your Mother's Birth Date?" and "Did That Check Bounce?" Feature programming would include "Almost" and "Maybe Next Time," starring characters who, despite their best efforts, never quite get what they want.

Perhaps, as entertainment increasingly favors vérité over fantasy, it won't be long until failure hits prime time. Until it does, at least we've got the national bee. Logorrhea never sounded so good.