Although he started pouring cash into Eastern Europe in the '80s, it was Soros' media stardom as an investor that really gave him an unprecedented visibility. "Until 1992, I had difficulty getting an Op-Ed piece on Eastern Europe published in the Wall Street Journal or the New York Times," he said. From that point forward, Soros' cash and clout enabled him to hobnob with chiefs of state as if he were one of them. In 1993, after dining with the heads of Moldova and Bulgaria in the same day, he told journalist Michael Lewis: "You see, I have one president for breakfast and another for dinner."

Soros' greatest influence, however, came not from his shuttle diplomacy but, rather, from his donations to dissidents and grass-roots political movements, such as the Otpor student group and other organizations that agitated for the overthrow of Yugoslav tyrant Slobodan Milosevic. Soros shrewdly gave money and equipment to scores of tiny independent TV stations, which used the newer generations of scaled-down apparatus to elude the control of repressive regimes as they broadcast uncensored news. Evelyn Messinger, who worked as director of electronic media for Soros' foundation, recalls flying to Belgrade with a TV transmitter in her baggage to deliver to an operator.

Starting in the mid-'90s, Soros pushed his reform efforts into the United States, most conspicuously with his criticisms of the nation's war on drugs. He argues that the emphasis should be on treating addicts, not on criminalizing them. Soros supports the Lindesmith Center, a leading advocate of drug legalization. The center is run by Ethan Nadelmann, a rabbi's son and former Princeton professor, who is one of the most outspoken and charismatic crusaders in the cause. Soros has also funded needle exchange and methadone treatment programs and supported medical marijuana ballot initiatives in seven states, including California and Arizona. Joseph Califano Jr., director of Columbia University's National Center on Addiction and Substance Abuse, calls Soros "the Daddy Warbucks of drug legalization."

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"I'll tell you what I'd do if it were up to me," Soros says in "Soros on Soros." "I would establish a strictly controlled distribution network through which I would make most drugs, excluding the most dangerous ones like crack, legally available. Initially I would keep the prices low enough to destroy the drug trade. Once that objective was attained I would keep raising the prices, very much like the excise duty on cigarettes, but I would make an exception for registered addicts in order to discourage crime. I would use a portion of the income for prevention and treatment. And I would foster social opprobrium of drug use."

That kind of approach is still a long shot in today's political climate. But when it's voiced by someone with the Establishment credentials of George Soros -- and billions to spend -- it's an idea that can no longer be dismissed by the pooh-bahs of the political world.

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