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Several big forestry companies have tossed in the towel on old-growth lumbering; Occidental may be wavering on its plans to drill in the tropical Colombian homeland of the U'wa people. Big bad projects will increasingly be brought to a standstill. Only a few authoritarian nations like China will be able to withstand the tsunami of criticism aimed at big new dams. The WTO is paralyzed post-Seattle; the chance for a new trade round is small, and China's hopes for entry grow slimmer each day. Nimble Lilliputians can stop titans in their tracks. I wouldn't want to be Exxon's P.R. chief.

Now, though, the new forms of dissent have an even harder task ahead of them. If we're ever going to reverse, say, global warming, it will require enormous changes on the part of individual Americans. We will need to burn much less fossil fuel, we'll need to shift habits, deflect our economy in new directions, take real risks.

These changes will come when policy shifts, but revving people up to demand such action from their representatives will be the biggest political organizing challenge of the decade to come. Right now the political world thinks that down deep people really don't care. It's worth remembering that the last time the U.S. Senate took up the Kyoto Protocol on Climate Change, a treaty negotiated by more than 150 countries in 1997 that specifies cuts in greenhouse gas emissions each country must make, it voted against it 97-0.

And so national changes will require more than technical savvy. Every movement for social change in this country triumphed when it found the right emotional chords: the combination of hope, fear, boldness, patriotism, guilt, anger and love that moved people to change who they were and how they thought of themselves.

It's true that the civil rights movement managed to shut down Birmingham, Ala., even more effectively than protesters shut down Seattle, but their real victory came as Americans saw the suffering protesters were willing to undergo. In a million living rooms, people recalculated the depth of their commitment to racial equality, and thus began the real sea change in our national politics. People finally began to act on what they knew in their heart of hearts was right.

This struggle will be even harder, because almost all of us benefit, or at least think we do, from the fossil-fuel culture we've constructed. Cheap, easy mobility. Cheap, easy everything. Look at the anger unleashed by a 50-cent increase in the price of a gallon of gas (which still leaves it costing less than a gallon of bottled water), at a time when the popularity of sports utility vehicles is driving gas consumption up, not down.

And the stakes are highest in other places. New York may have West Nile River fever, but the Nile River Delta is going to be under the ocean before too long. So those of us who campaign against global warming will need ways to reach people on the deepest levels, to make them understand the sheer blasphemous absurdity of massively altering the globe's climate in a single generation, of undertaking an experiment where the beaker is the size of our home planet.

It will be a battle of symbols: of the greenback against the green mountains, the blue sea, the white beach. A battle of the spring and summer and fall and winter of memory, against the surreal, amped-up seasons we're already creating today. It's a battle than can be won, but if that victory is to matter, it will have to happen relatively fast, before there's so much carbon in the atmosphere that the temperature will spiral.

Three cheers, then, for the Ruckus Society and all their wonderful companions. They're fighting the bad guys to at least a draw. But if that fight is going to be won, we need an emotional creativity to match the technical genius. That's why I was glad to see my favorite Seattle banner, the work of Rainforest Action Network's Kelly Quirke, reappear on the streets of Washington this week. In words any Harry Potter fan will recognize, it read simply: "Wake Up Muggles." With any luck, it will be an interesting decade.
salon.com | April 17, 2000

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