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Follow the money | page 1, 2
Being the wife of the previous Republican to run for the office didn't hurt her, either. Elizabeth Dole should have been the last candidate to complain about media access. Her campaign failed because it was badly organized and badly run, and her message lost traction the more she defined it. It probably didn't help her cause that even though she was the first woman presidential candidate, her image was entirely retro and her message, like her husband's, a one-way bridge to the political past. Dole had been preceded in failure by John Kasich, Lamar Alexander and Dan Quayle, all of whom complained about money, but -- with the exception of Kasich -- none of whom could sound credible deploying that excuse. Both Quayle and Alexander have had two runs apiece, and have been found wanting.
David Horowitz David Horowitz's column appears on the News site every other Monday.
What only one reporter, Alison Mitchell of the New York Times, has seemed to notice (and she only in passing) is that one of the main secrets of McCain's success has been his lack of campaign funds. Because of this he had to put a premium on getting free media, and thus on giving the press uncontrolled access. His strategy of "I will go anywhere, on any show, with any host, under any conditions," paid off enormously, particularly since his campaign film clip as a suffering war hero in communist captivity accompanied many of these interview-appearances. Could any political strategist wish for a better presentation of their candidate than this infomercial looking like news? Nonetheless, McCain has stuck to his campaign script, sympathizing with Dole when she dropped out: "I'm sorry she lost the battle of the bucks instead of ideas." But McCain's political director, John Weaver, knows better. As Weaver told Merida, "These are not surprising facts, nor should they have been for any of those candidates who have dropped out. We haven't thought much about George Bush's money or Steve Forbes' money. If money were the deciding factor, we'd have President Perot, President Connally, President Gramm. We're going to stay in the race until John's the nominee or until enough primaries have spoken. Money can't buy you love." McCain's is a compelling personal story, both for the media and the public. That's why his campaign was able to gain the Big Mo. That's why he was able to get on television. Now McCain's success has forced Bush to change his story. Part of Bush's image as an establishment candidate was always an optical illusion anyway -- created by the media, his opponents and his campaign strategists. The war chest that Bush amassed -- and that he has now been forced to spend to counter McCain's free press -- has been portrayed as evidence that he is the "big money" candidate or the candidate of big money. This is hardly the truth. The fact is that money tends to follow support, particularly with the $1,000 caps for individual donations. Bush's support comes from more than 100,000 donors -- a political movement in itself. When Bush built up his early money lead, political analyst Bill Schneider documented that Bush's money strength exactly reflected his poll strength. In fact, each of the candidate's money-raising efforts at the time -- Dole's, Alexander's, Quayle's, Bradley's and Gore's -- reflected their poll numbers with remarkable precision. Money is just another way of voting. No candidate, left or right, Democrat or Republican, can win a national election without broad-based support from all ranks of society, including the very successful. In an article in the Weekly Standard, Bill Kristol and David Brooks described the McCain campaign as the third "insurgency" to rock the Republican Party in a generation. The previous two were led by Ronald Reagan and Newt Gingrich, respectively. Both of them brought new blood into the party. Both of them challenged the party establishment. But just as Bush is not the candidate of big money, so he is not the establishment candidate, except in the sense of having won its confidence early. If McCain beats him for the nomination, McCain will have the support of the party establishment just as surely as Bush has had until now. The silver lining for Republicans in an otherwise fractious campaign is that, like McCain, George Bush is the leader of a grass-roots constituency. He has shown he can move to the center with an inclusive message, and his record is every bit as reform-based as McCain's. The Republican Party, moreover, has led the way in every major reform of the past 20 years, whether it is supply-side tax policies, deregulation, balanced budgets or welfare reform. In the general campaign a Bush-McCain ticket or a McCain-Bush ticket would carry this reform tradition forward and be a formidable challenge for its Democrat opponent.
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