Dear _______,
Thank you for your interest in the Rogers-Gaffen wedding. We are firming up plans with the caterer and look forward to seeing you next spring.
Unfortunately, as we plan our special day, we are experiencing a significant budget shortfall. In order to make our joyous dreams a reality, we present the following sponsorship opportunities:
LEVEL I, INDIVIDUAL
Women
Men
LEVEL II, CORPORATE
Advertising Placement
Logo Opportunities
We also have available one platinum (LEVEL III) sponsorship.
This package allows for above-the-title placement for your company, e.g., "Doritos presents the Rogers-Gaffen wedding." This level includes naming your company in the wedding invitation for our special day ("Dave and Ali, along with Miller Beer, invite you to celebrate our marriage ...") and contains the possibility for product placement in the New York Times wedding announcements.
For those of you interested in long-term brand development, we are willing to offer extended contracts covering anniversary celebrations and/or divorce proceedings.
Many of you have asked if we will be selling baby-naming rights. Traditionally, these are sold to the highest-bidding grandparent, but we're willing to entertain other offers.
We also want to invite certain sponsors into "favored category" status. We are planning a large wedding, so we will need roses, Champagne, silverware, a dance floor, psychiatrists and police crime-scene tape. And why should we be showered by generic rice when we could be feted with Rice-A-Roni? Why should the bride walk down just any aisle when her feet could be gliding down a Stairmaster? You get the idea. Now get the sponsorship!
Finally, we have not yet found the direct commercial tie-in for this, but the groom really wants one of those little scooter things.
In closing, we would like to remind you that the demographics of the Rogers-Gaffen wedding promise to be spectacular, with an audience composed of brand-conscious baby boomers, culture-influencing magazine editors and young, free-spending yet undiscriminating males from ages of 18 to 34. This is a very difficult target audience to reach -- and we will keep them captive for six hours.
If our metrics start to drop, we promise to kick out one guest an hour.
Let us know which sponsorships you're interested in. We look forward to hearing from you.
Yours in love and commerce,
Ali and Dave
