ATLANTA (AP) -- -- Mickey Mouse and Winnie the Pooh are being drafted to push a new line of juices and other soft drinks for children.
The Coca-Cola Co. and Walt Disney Co. said Wednesday they'll start selling juices with packaging featuring Disney characters later this year under a 15-year marketing agreement.
The first drinks, "Mickey's X-treme Coolers" and "Pooh's 100 Acre Wood Apple-Berry," will be sold in supermarkets in single-serve boxes and multi-serve plastic bottles.
Terms of the agreement were not disclosed. Disney will receive royalty payments for Coke's use of all Disney characters on packages, in-store promotions and advertising.
In the future, the companies said they'll expand the lineup beyond juice and juice-based drinks to include milk and water drinks, punches and smoothies.
"We're delighted that this relationship brings together two of the world's most trusted consumer brands," said Don Knauss, president and chief executive of Coke's juice division, Houston-based Minute Maid Co.
Atlanta-based Coca-Cola is the world's biggest soft drink company. Disney, based in Burbank, Calif., owns entertainment and media properties ranging from theme parks and movie studios to the ABC and ESPN television networks.
