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The evidence? Plastic surgery procedures in Britain have increased 50 percent in the past five years. According to a report just published in She magazine, 65,000 cosmetic surgery procedures are carried out annually. Last year, Brits celebrated their increased obsession with beauty, throwing down £158.6 million (U.S.$247.3 million) to go under the knife and improve on nature's handiwork.

Topping the list of favorite modifications to the human body was breast enlargement. Men are requesting a diet of bigger boobs these days, and apparently women are willing to slice-and-dice their chests to please the guys.

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But it's not only for the men, She reports. Vanity works both ways. Women are urging their husbands and boyfriends to halt the beer-gut growth by having liposuction.

Following boob jobs in the top five were liposuction, nose jobs, eye-bag removal and facelifts. Cosmetic surgeons have also heard some more peculiar requests. One woman asked a doctor to make her nipples stick out permanently, and another wanted to have her gums reduced so that they wouldn't show when she smiled.

But perma-nips and ugly gums are the exceptions here. Pumping up the hooters is all-important throughout most of Northern Europe, it seems. Besides the U.K., breast enlargement ranks as the most-popular cosmetic surgery in France, Germany and Sweden. Big breasts also seem to be a cultural thing. According to the study, the beach-going, thong-wearing Brazilians prefer their implants in the buttocks.
salon.com | May 5, 2000

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