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Wealthy clients pay $50-$130 for these specialty cuts at the shop where requesting a "flat top" is impossible because all 10 professional barbers are young, attractive women. Owner Maksim Lyadov, a graduate of the Moscow State University journalism school, says he wants to bring about a sexual revolution in Russia with his business. His salon also offers billiards with a nude opponent and massage with a naked masseuse. His titillating service is thriving despite the scanty expenditure on advertising and lack of budget for staff uniforms.

Lyadov insists that his operation isn't a "bordello" and Olga, an interviewed stylist, concurred. She claims that the clients are not permitted to touch her. "The most they can do is flirt a little," she says. Occasionally they do ask how her spouse feels about her job. "I always answer that my husband trusts me," she said. Olga also asserts that men "really don't want to bother me" when she's wielding sharp scissors and razors near their throat and eyes.

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As part of his Russian sexual uprising, Lyadov plans to establish another nude salon in Tyumen, Siberia, open a nude-waitress restaurant and a naked-staffed cell phone sales office and publish a men's lifestyle magazine.

He also operates a "swingers club" near the Maksimych salon. The new revolution in Russia apparently owes more to Hugh Hefner than it does to Vladimir Lenin.
salon.com | Feb. 18, 2000

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