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"Yes, Columbia, there is a David Manning" Editor's note: Recent news reports relate that Columbia Pictures, part of the giant Sony empire, has been using a fictional movie critic named David Manning to supply glowing praise for such recent releases as "A Knight's Tale," "The Animal" and "Hollow Man." The hullabaloo has sent the Sony marketing department into a slough of despond, as indicated by the letter below, which we reprint here exclusively, with apologies to Francis P. Church of the New York Sun, Virginia O'Hanlon and that jolly old elf Santa Claus. - - - - - - - - - - - - June 7, 2001 |
I am 77 years old. Some spoilsports say there is no David Manning. I will not believe it until I hear it from you. Please tell me the truth. Is there a David Manning? -- Columbia Pictures Columbia, the naysayers are wrong. They have been affected by the skepticism of a skeptical age. They cannot believe what they see right there in front of them, in newspaper ads and on skyline-choking billboards. They think that nothing can be that wasn't generated by a tangible person using critical faculties to judge increasingly empty movielike contraptions. All opinions, Columbia, whether they spew from mustached TV critics or snotty-nosed fourth graders, are little. In this great universe of ours, audiences are mere insects with disposable income; their ant-size intellects cannot properly grasp the ceaseless bedazzlement of carefully packaged product.
Yes, Columbia, there is a David Manning.
You could get an investigative reporter to watch the critics' screenings. But even if he did not see David taking notes, what would that prove? Nobody sees David Manning, but that is no sign that he's not there. The most real things in the world are those that writers and children cannot touch, such as net profits and digital spaceships. Have you ever seen a truly good Rob Schneider movie? Of course not, but that's no proof that his movies aren't good. No one can conceive of all the unseeable wonders that a marketing department can conjure. You tear apart a film executive's heart to see what makes the noise inside, but there is a vast curtain covering the unseen world which not even Roger Ebert can open. Only money, advertising and greedy stockholders can push aside that curtain and view the glories that lie beyond mundane comprehension. Is it real? Ah, Columbia, in all of Los Angeles there is nothing else as real and abiding. No David Manning? Thank God he lives. A thousand years from now, Columbia, nay 10 times 10,000 years from now, he will continue to lighten the hearts of second-rate filmmakers and desperate studio heads the world over. Merry summer blockbuster season, and a happy deception! salon.com - - - - - - - - - - - -
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