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Ruth Shalit Page 1 2

The name game Welcome to the vicious world of corporate name-creation, where $75,000 buys you a suffix and competing shops slur each other over the virtues of Agilent and Avilant.
By Ruth Shalit [11/30/99]

Why is Madison Avenue gripped by insanity? After pondering the "cultural meat values" of Peparami, the only question remaining is: What are these guys smoking?
By Ruth Shalit [09/29/99]

Hypnotizing slackers for Starbucks, and other visionary acts of marketing research Through hypnosis, deconstructive theory and other advanced techniques, marketing experts have definitively established that champagne is associated with romance.
By Ruth Shalit [09/28/99]

The return of the hidden persuaders Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.
By Ruth Shalit [09/27/99]

Budweiser: Bad for your waistline -- and bad for America Dick Morris is telling his clients to start running political-style hit attack ads. Here's Salon's exclusive look at the first crop.
By Ruth Shalit [06/14/99]

The ad from hell Can a company successfully sue an agency for making a commercial that really, really sucks? Stay tuned for a word from our courthouse.
By Ruth Shalit [05/28/99]

The woman in the gray flannel Mao jacket After two months as an ad woman, Ruth Shalit surveys the historic depiction of her profession and decides she'd rather be a late-capitalist soul-snatcher than a cringing drunk or a thieving ho'.
By Ruth Shalit [05/11/99]

Little Caesars -- "Focus Group": Cliff Freeman & Partners, New York A Little Caesars pizza ad shows how focus groups have become an object of parody.
By Ruth Shalit [04/23/99]

Out of focus A peep through the one-way mirror at that great American institution, the focus group, reveals a glittering lineup of cheaters, repeaters and sad sacks who wash their hair with Jell-O.
By Ruth Shalit [04/23/99]

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