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123 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Marketing

Dentally unsound The American Dental Association's oral cancer awareness campaign targets young white people -- but that's not who's most likely to get oral cancer.
By Daniel Engber [03/26/02]

An end run to marketing victory Drug makers find ways to circumvent an advertising ban and promote psychiatric drugs for children
By Lawrence H. Diller [10/18/01]

Jayne Mansfield: The brand called two The screen siren cleverly made herself into an icon, but then the audience stopped wanting what she was selling. What happened?
By Andrew Nelson [08/06/01]

It's a sticky business Cracker Jack's associate product manager "missed the Pokémon boat," but he has a few tricks up his sleeve.
By Pegi Taylor [07/19/01]

The "Joe Camel" ads of AIDS? The FDA says ads for drugs to suppress HIV are making false promises, and could be contributing to an epidemic of unsafe sex.
By Daryl Lindsey [05/08/01]

Getting uppity in suburbia Have some tea with your Brandywine at Thornbury? A little Anglophilic branding will make all your insecurities go away.
By John Dicker [02/22/01]

Faith-based skin care The cosmetic industrial complex flogs creams, tonics and scrubs for the blemishes on our souls.
By Carina Chocano [02/12/01]

Liquid cocaine How hype and urban legend made Red Bull into a commercial cocktail juggernaut.
By Jeff Edwards [02/02/01]

Boob tube A Chinese department store offers a free television to the woman with the biggest breasts.
By Jack Boulware [12/05/00]

Pitching a big tent Can "Blair Witch 2" overcome suspicious fans and everyone who hated the first one?
By Jaime Weinman [10/24/00]

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Complete alphabetical listing of directory topics:
123 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z