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The Mr. Peanut chronicles By Ruth Shalit
Burned by past disasters, icon managers have learned the hard way that the suave mascot must never wear a wetsuit and that Ronald McDonald cannot hang out in bars. (03/24/00)

The inner Doughboy By Ruth Shalit
How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters. (03/23/00)

Super Bowl ads: Winners and losers By Ruth Shalit
Pooh-bahs at a New York party critique the good, the bad and the dot-coms in the industry's biggest showcase. (02/01/00)

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Ruth Shalit archives for: 1999